Archive for July, 2013

ImageThe service and products industry thrives on advertising. Given the type and nature of a product the ads are created to make an impact on the seller. However, there are certain ads that don’t really bother about big budget drama and can just be produced in the newspapers, magazines and these days internet.

We are talking about Classified Advertising that can be a powerful medium of advertising even without spending a penny. There are multiple advantages to it, the most important being their versatility. Classified ads can be useful in various channels of advertising. Usually with texts and almost negligible images these ads has the power to do what is meant to be done.

The texts can be written very easily without the usage of complicated words. With the boom in internet you would now get to see a lot of classified ads if you Buy Stuff Online. Online shopping could be quite convenient for someone who doesn’t have the time or energy to go to a shop. Also, because of the opportunity of an entire shopping experience that you can enjoy online, why would you waste time anyways?

The advantages of online shopping are way too many and naturally turns out too good to be true! It can be done from the comfort of your home, in a café when you are out for a break, in a beach, practically from any corner of the world with a steady internet connection. You can check out as many online shops at possible without caring much about the entry and exit timings.

carcClassified ads have a lot of benefit given the structure it enjoys while acting as a bridge between a buyer and a seller. There are Free Car Ads too that are equally acceptable and are a great source of buying used cars mostly that are in great condition. You won’t have to depend on classified ads for buying or selling cars anymore. It used to happen in the past whereas, today there are specific car ads that can offer you an array of options depending on what you want to offer.

Internet has played a huge role in such a big transformation as you don’t have to look for ways mostly that doesn’t work. Online ads would do wonder as you can talk about your car in detail without worrying about space restrictions. Free Ads Online can equip you to incorporate as much detail you want about a product or service. If the matter pertains to selling of car, you can enjoy the freedom of detailing every possible information.

You may want to incorporate detail on the car’s condition, the maintenance, and other relevant records of your car, any specific history that you want to pin-point, the type and amount of repairs or any other detail that may help your car to get noticed. The basics such as the color of the car, its mileage, the price you are quoting, your contact details would by default be a part of your ad. Such products would also boost sale if you can include photos from various angles to provide a close look at the car and the experience should be nothing less than seeing the car in person.

classifieds2You can always grow your business with Classifieds Ads. Promoting your business in such a way help you save those extra bucks. Since such ads are mostly free. If at all you have to make a payment, the sum would be very negligible given the returns you would enjoy with a meagre investment.It’s also one of the easiest ways to reach out to your clients as well as newer markets.Being very affordable you would agree that it’s a great opportunity for targeting potential clients.

The advantages of classified ads are many as there are multiple opportunities for buyers and sellers alike. Also, connecting with each other in minutes is possible only if you are following the online way of such ads. However, Local Classified Ads would be slightly different since the target audience and the type of products and services offered caters to a specific group. For instance, an ad of rent in a particular locality would attract eye-balls of that locality exclusively.

There are certain benefits that the local buyers and sellers get to enjoy. There’s this huge bunch of readers who pro-actively look for classified ads for certain requirements. Also, there are readers who look for deals specifically and you can gain by coming up with ads of deals and coupons by having them come to you with their demands.

Sometimes there is an event in your locality or a fair and only local ad would provide such location specific information. Your ads need to be in tandem with your target audience as what you are bringing forth in a local newspaper or magazine need to be measured in terms of who are reading those copies mostly.

ImageAs a content writer you may have experience in writing articles, newsletters, blogs, interviews etc. But writing advertiser classifieds is a completely different experience. Unlike other forms of writing, a classified has very limited word space. It is a lot of like twitter. Therefore, it is all about communicating the maximum in least amount of words.

Before you jump to writing a classified, first understand the advertiser’s objective. An advertiser places a classified to grab attention of the reader, seduce them to want the product or service and force them to contact the advertiser at the earliest. Therefore the classifieds are structured also in a similar manner. If you look at Australia Classifieds, you will observe these three common elements:

•    A headline: something that is general but will grab attention
•    Features or benefits: Quick information about the product or service on sale
•    Call to action: contact information about the seller or the best way to reach the seller

This is the basic structure. But the words and the style you adopt while writing a classified define its success. Haven’t you noticed that if two classifieds are selling similar products or services, the classified that is well written will always grab your attention?This is because there are several smaller aspects that have been taken into consideration.These include:

•    Keywords: The words that define the product or service aptly and impress the customer
•    Description: Short but impactful. No verbal drama instead just straight facts. Should create a sense of urgency that that will compel the customer to reply to the classified. If the price is an USP, it will be highlighted, if not then it will not be mentioned.
•    Categorization: Placing the classified at the right place is important. It should be easy for the customer to find. Therefore, it will be placed in those sections or categories that the customer will search for in.

Finally, a classified should not be misleading. If it misleads or oversells the product or service, readers will be disappointed when they see the actual product or service and may change their plan to buy it.

Free classifieds sites are becoming popular by the day. If you are unable to sell your used items in a junkyard, then you could just sell it over on a free classifieds site in Australia. Online Classifieds contain all kinds of advertising be it a job recruitment or vehicle, pets or personals, you can find almost anything on a free classifieds site. But let us perform a reality check on the performance of such websites. Do they really work? Are they growing enough to maintain their business?

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Yes, say experts. The market is growing, and the growth is at a rapid pace. Free online advertising has its own benefits. Unlike print media, you do not need to spend a single penny. Moreover, the customer base is extremely large. People access the net from their mobiles and computers. In fact, you can make a sale in no time, once you have published your ad on free classifieds.  The publishing process is so simple, that you could do it within minutes. The only drawback, however is that you need to draft your advertisement all by yourself. But that’s not a big issue, since the web has a lot of information. You can learn to create a classified ad within a day, after researching over the web.

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Owing to the advent in technology and software, newer methods are created to attract more customers. In fact, Facebook is also putting a lot of sweat and money into these kinds of classifieds project. Linkedin has created a hood job recruitment model. Only time will tell, how this sector will shape up.