ImageAs a content writer you may have experience in writing articles, newsletters, blogs, interviews etc. But writing advertiser classifieds is a completely different experience. Unlike other forms of writing, a classified has very limited word space. It is a lot of like twitter. Therefore, it is all about communicating the maximum in least amount of words.

Before you jump to writing a classified, first understand the advertiser’s objective. An advertiser places a classified to grab attention of the reader, seduce them to want the product or service and force them to contact the advertiser at the earliest. Therefore the classifieds are structured also in a similar manner. If you look at Australia Classifieds, you will observe these three common elements:

•    A headline: something that is general but will grab attention
•    Features or benefits: Quick information about the product or service on sale
•    Call to action: contact information about the seller or the best way to reach the seller

This is the basic structure. But the words and the style you adopt while writing a classified define its success. Haven’t you noticed that if two classifieds are selling similar products or services, the classified that is well written will always grab your attention?This is because there are several smaller aspects that have been taken into consideration.These include:

•    Keywords: The words that define the product or service aptly and impress the customer
•    Description: Short but impactful. No verbal drama instead just straight facts. Should create a sense of urgency that that will compel the customer to reply to the classified. If the price is an USP, it will be highlighted, if not then it will not be mentioned.
•    Categorization: Placing the classified at the right place is important. It should be easy for the customer to find. Therefore, it will be placed in those sections or categories that the customer will search for in.

Finally, a classified should not be misleading. If it misleads or oversells the product or service, readers will be disappointed when they see the actual product or service and may change their plan to buy it.

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