Posts Tagged ‘Classifieds Online’

ImageAs a content writer you may have experience in writing articles, newsletters, blogs, interviews etc. But writing advertiser classifieds is a completely different experience. Unlike other forms of writing, a classified has very limited word space. It is a lot of like twitter. Therefore, it is all about communicating the maximum in least amount of words.

Before you jump to writing a classified, first understand the advertiser’s objective. An advertiser places a classified to grab attention of the reader, seduce them to want the product or service and force them to contact the advertiser at the earliest. Therefore the classifieds are structured also in a similar manner. If you look at Australia Classifieds, you will observe these three common elements:

•    A headline: something that is general but will grab attention
•    Features or benefits: Quick information about the product or service on sale
•    Call to action: contact information about the seller or the best way to reach the seller

This is the basic structure. But the words and the style you adopt while writing a classified define its success. Haven’t you noticed that if two classifieds are selling similar products or services, the classified that is well written will always grab your attention?This is because there are several smaller aspects that have been taken into consideration.These include:

•    Keywords: The words that define the product or service aptly and impress the customer
•    Description: Short but impactful. No verbal drama instead just straight facts. Should create a sense of urgency that that will compel the customer to reply to the classified. If the price is an USP, it will be highlighted, if not then it will not be mentioned.
•    Categorization: Placing the classified at the right place is important. It should be easy for the customer to find. Therefore, it will be placed in those sections or categories that the customer will search for in.

Finally, a classified should not be misleading. If it misleads or oversells the product or service, readers will be disappointed when they see the actual product or service and may change their plan to buy it.

Advertising, be it a television commercial or newspaper classified, has always been associated with expenditure. While television commercials cost a bomb, even newspaper classifieds charge per word, making it inconvenient for small advertisers to frequently advertise. With the emergence of online Sydney classifieds, one can advertise not only for free, but avail some fantastic benefits. Read on to know more benefits:

  • Your advertisement always stays: Newspapers have an extremely short life. The moment you close a newspaper and put it away, its life is over, and so is the life of all the classified ads mentioned. When you put up an advertisement on classifieds online, your advertisement stays for as long as you remove it or as per the website’s policy. Even after days of putting it up, those who search for something that relates to your product will be displayed your advertisement.
  • Support your advertisement with photos: Photos enhance the worth of an advertisement. While local classified ads in the newspaper never allowed for these things, you can upload as many photographs as you want. Supporting your advertising with the help of a photograph will only enhance your claim as an advertiser and make people believe in your advertisement.
  •  You can edit your ads! – If you feel that your advertisement is incomplete, and there’s some scope for improvement, you can modify your advertisement as per your wish. However, don’t make dubious claims and later on tone them down. You can fall into trouble with such kind of acts! 

Local classified ads may be the best way to generate business leads in any country. It is a powerful marketing strategy which is very cost effective and literally just takes maybe about twenty words to grab the attention and raise curiosity amongst the target audience. If you wish to feature an ad in a local newspaper then it is recommended that you choose an area or a paper that is not very saturated. For example if there are twenty different papers to choose from in a given location then chances are that your ad posted any newspaper in that area will go unnoticed. Thus you should pick an area where there are not many newspapers circulating.

There are also many websites available for local classifieds in every country these days. These websites are specifically designed for featuring classified advertisements and thus are very search-engine friendly. There are a large number of buyers and sellers who make use of such platforms for many different requirements. Sydney classified ads provide you the best way to find anything online. Even though these ads might be the same as newspaper ads, they have a much wider appeal and attract a large number of customers. There are many kinds of ads for different purposes featured in these classifieds. It can be to sell household products or furniture’s, list your business, create a community or even look for a job. Whatever it is you can always resort to the online classifieds Australia provides in order to connect with the world.